Tony Dohrmann

Entrepreneurial Roots:
Tony Dohrmann

Anthony Dohrmann (Tony) was born in 1966 in Marin County, California. He was raised in Southern California and currently lives with in Southern New Mexico. He is happily married to Ingrid and has five children: Cody, Jillian, Jacob, Joshua and Ethan.


Adopted and raised by his Stepfather, an accomplished public relations specialist, Tony embraced entrepreneurialism at a young age. He began his first business in 1983 at the age of 17, a local landscaping and tree trimming business. During this period he also assisted a local security alarm contractor on weekend side jobs. In 1984, his interest in electronics and security grew and he took a full time job with Alarmson Security in the San Fernando Valley, in California. The business specialist on high volume security alarm sales to small businesses.


From ages 19 to 23, he began working his way up at a medium size residential and commercial high-end security business, California Security. Tony moved from technical and installation services to sales, to developing inventory control systems, new marketing programs, and was ultimately promoted to General Manager, running the business for Founder Phillip Nordella.


California Security was sold to American Home Security where he remained to assist in the transition of subscribers during the acquisition. Based on his experience he continued to consult to the trade in a variety of areas including sales, training, marketing, alternative growth strategies, technology design, mergers and acquisitions. Tony co-founded Lone Star Security, North Star Security, and in 1994 he founded Gold Coast Security. Gold Coast serviced mid- to high-end industrial and residential security applications. At Gold Coast, he developed innovative direct-to-consumer print, radio and television advertising campaigns. Tony sold Gold Coast Security to DynaWatch, a division of Protection One, in 1997.



Growing In Business:
Tony Dohrmann

Coinciding with the security industry, Tony began to apply his experience in business development, capital formation, business management and training to other industries. In 1995, prior to the sale of Gold Coast Security, Tony began consulting to other entrepreneurs and industries, developing an accomplished public speaking and training business. He founded Income Builders of Los Angeles which he operated and expanded throughout Southern, California, offering ongoing consulting, and upscale, 7 day entrepreneurial business development seminars. In addition to operating offices in 3 cities, he was the lead recruitment and keynote speaker for national entrepreneurial training companies.


From 1995 to 2002, Tony coordinated all sales, recruitment, event coordination and on-sight production for large, seven-day promotional events featuring elaborate, 32-crew member live productions and trainings. Tony worked with some of the leading personal coaches and business trainers. He also has 14 years of experience training and speaking upon shared platforms with celebrity personalities and best-selling authors including Tom Justin, Mark Victor Hansen, Jay Abraham, Jack Canfield, Linda Chandelor, Wally Minto, Dr. Jerry Teplitz, Barry Spilchuk, T Harv Ecker, Joel Robert and Bob Harrison. Tony has trained entrepreneurs responsible for launching over 1,200 businesses in just under a decade. Tony is also the owner of Self Employed Magic, LLC (SEM), which produces educational materials for small and medium business owners and startup entrepreneurs.


go to

SameDay Security, 133 S Church St, Las Cruces, NM 88001, (575) 522-4046